Where should I put a website feedback survey?

Share a link in the footer, a QR on packaging, or a join code on a thank-you page. Keep it after the visit, not as a pop-up on the first screen.

Is this the same as a heatmap tool?

No. Heatmaps show where people clicked. This template asks what they were trying to do and what confused them, in their own words.

Can I embed the survey on the site?

After you copy and publish the template, Nice Forms gives you a public link and an iframe snippet in the share view.

Website Feedback Survey Template

Find out what people came to do, whether they found it, and what slowed them down — without a long UX study.

Marketers, designers, and site owners who want a lightweight usability pulse on a live page.

Includes Pro question types. NPS, ratings, and mood scales stay as-is on Pro. On Basic they become multiple choice so you can still publish the template.

Questions in this template

What were you trying to do on this site?
Did you find what you needed?
How easy was the site to use?
What confused you or slowed you down?

Who it is for

Marketers, designers, and site owners who want a lightweight usability pulse on a live page.

Frequently asked questions

Where should I put a website feedback survey?: Share a link in the footer, a QR on packaging, or a join code on a thank-you page. Keep it after the visit, not as a pop-up on the first screen.
Is this the same as a heatmap tool?: No. Heatmaps show where people clicked. This template asks what they were trying to do and what confused them, in their own words.
Can I embed the survey on the site?: After you copy and publish the template, Nice Forms gives you a public link and an iframe snippet in the share view.

Related use case

More survey templates

Product feedback survey

Learn how often people use the product, where it falls short, and the one thing they want shipped next.

NPS survey

A three-question Net Promoter Score pulse: the 0–10 score, a reason, and one open follow-up you can summarise later.

CSAT survey

Measure satisfaction right after a moment that matters — a ticket, a delivery, or the first week of using the product.

Ready to start creating surveys?

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Create your account

Website Feedback Survey Template

Find out what people came to do, whether they found it, and what slowed them down — without a long UX study.

Marketers, designers, and site owners who want a lightweight usability pulse on a live page.

Includes Pro question types. NPS, ratings, and mood scales stay as-is on Pro. On Basic they become multiple choice so you can still publish the template.

Questions in this template

What were you trying to do on this site?
Did you find what you needed?
How easy was the site to use?
What confused you or slowed you down?

Who it is for

Marketers, designers, and site owners who want a lightweight usability pulse on a live page.

Frequently asked questions

Where should I put a website feedback survey?: Share a link in the footer, a QR on packaging, or a join code on a thank-you page. Keep it after the visit, not as a pop-up on the first screen.
Is this the same as a heatmap tool?: No. Heatmaps show where people clicked. This template asks what they were trying to do and what confused them, in their own words.
Can I embed the survey on the site?: After you copy and publish the template, Nice Forms gives you a public link and an iframe snippet in the share view.

Related use case

Ready to start creating surveys?

Get up to 50 responses per survey for free

Create your account